This is the most underrated n8n automation you’re not using

Author

Robin van Veen
July 11, 2025

Most businesses still do this:

Someone fills out a form on their website.
They get a plain email notification.
Then… nothing happens automatically.

No enrichment.
No research.
No actionable context for the sales team.

It’s like collecting phone numbers but never calling them.

I want to show you a simple, underrated automation you can set up today.

How It Works:

  1. Form Submission Trigger
    Whether you use a custom form or a tool like Typeform, it all starts when someone submits their details.

  2. Company Data Enrichment
    The automation connects to bedrijfsdata.nl (or Apollo, ZoomInfo, and other providers) to gather:

  • Chamber of commerce records

  • Company website

  • Phone number

  • Email

  • City

  • Organizational type

  1. Deep Web Scraping and AI Analysis
    Next, it grabs the company website’s HTML.
    Using GPT-4, it extracts:

  • Recent growth highlights

  • Testimonials and reviews

  • Key business metrics

This gives your sales team real context before the first call or email.

  1. Push to CRM or Google Sheets
    Finally, all the enriched data lands exactly where you need it:

  • HubSpot

  • Pipedrive

  • Google Sheets

  • Or any other CRM with native n8n integrations

The result:
Every new lead is enriched, documented, and ready for follow-up automatically.

Why It Matters:
While others are still copying emails into spreadsheets, you’ll be:

  • Faster to respond

  • More relevant in your outreach

  • Better positioned to convert

This workflow saves hours each week and makes your sales process look far more professional.

Ready to Set It Up?
If you’d like the full setup with JSON templates and step-by-step instructions, you can get them below: